With the very specific goal of being a brand leader in Italy, the fashion and fragrance house Carolina Herrera is commencing its Italian expansion plan by opening its first flagship store in the very centre of Rome.
And it is not on just any street, but thanks to our consultancy for the sale and rental of commercial premises in Rome, the location which will be housing the luxury brand CH Carolina Herrera is located on the exclusive and elegant Via Borgognona, a street in the historic centre of the city which is already home to numerous international luxury brands.
Carolina Herrera is a luxury company known all over the world, which incorporates three different brands, each with its own personality: Carolina Herrera New York represents the woman of the Upper East Side, perfect and sophisticated. CH Carolina Herrera recounts a luxurious lifestyle, in close relationship with the brand’s “l’alegría de vivir”; finally, the brand 212 Carolina Herrera offers a more casual and chic style of living.
The CH Carolina Herrera flagship store which will be opening on Via Borgognona 24-25 in Rome will be presenting the latest collections and major new products from the brand.