For the first sales outlet of PÓ.MÓ (Pomodoro e Mozzarella), an innovative pizza-by-the-slice brand inspired by Rome’s traditional pizza, the Josas team found an unmissable opportunity: a property located on Viale Eritrea in Rome, a major commercial area in the north-east part of the capital.
Viale Eritrea has a high pedestrian density due to the presence of numerous lifestyle brands, offices and services of various types; it was precisely these specific characteristics of the street and surrounding area that made the property we identified fit perfectly with the marketing requirements expressed by the client.
The opening of PÓ.MÓ’s outlet on Viale Eritrea is the first of a long series across Italy that the company is planning in the months to come.