Hugo Boss has opened the doors of its new flagship store in the heart of Rome, an operation made possible thanks to its partnership with our retail team.
With this exclusive store, located in the elegant and central Piazza San Lorenzo in Lucina, the brand has achieved a new milestone in the global revamping of its concept: in fact, the operation overseen by Josas follows on from a major rebranding exercise involving the two brands HUGO and BOSS. With its new brand identity, the German fashion company aims to engage a younger target audience, both through digital applications and the shopping experience in the new concept stores.
Our team was able to meet the particular needs of this client, proposing an exceptional location of over 400 m2 in an area already chosen by numerous other luxury brands. In fact, the square is located in one of the most desirable positions in the historic centre of Rome: at the crossroads of Via Del Corso and Via Frattina, one of the city’s busiest shopping areas thanks to the presence of flagship stores belonging to various internationally famous brands.
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