21 Nov Josas brings a world of beauty to Varese: the new Sephora store opens
The new Sephora store has been inaugurated in Corso Matteotti in Varese, a location identified with the advice of Josas Immobiliare.
Sephora, a brand of the LVMH Moët Hennessy Louis Vuitton Group, is an international brand, leader in the marketing of cosmetic products and currently manages about 2,300 stores in 33 countries around the world.
The brand has relied on Josas to increase the development of its network of stores in the center of Varese. The challenge was to combine a strategic position in the heart of the city’s shopping district with a space that could enhance the concept store, designed to give customers immersive experiences in the world of beauty, in different environments of nature, integrated into a multifunctional open space: from the Make-up Bar to the Gift Factory, from beauty studios to Fragrance Studios and spaces for Skincare.
With the help of the specialists of the boutique agency Josas, Sephora has found the ideal location for its investment philosophy: a room of 350 square meters and 10 windows, spread over two floors, which can accommodate large open spaces, dedicated to discovering the services of the store, where customers are welcomed and guided by teams of professionals and beauty consultants.
Sephora has chosen to rely on Josas as a specialist in retail with a global approach, based on a proprietary method composed by five steps, customized for each client. The agency has achieved a series of successes thanks to a transversal consultancy approach in each product sector, a selected database of real estate opportunities and a focus on creating value for the client in the long term.